Last Friday The New York Times debuted their new “Men’s Style” section, which was the first time in 10 years that the paper has launched a new print section. With #menswear being so hot right now, and after seeing a 30% increase in men’s related ads last year, the Times had to expand their initial 12-14 page issue to a whopping 32 pages after all the advertiser interest. While it’s sure to be quite ad-heavy, it’s nice to see this evolution happening in the men’s market and I’m excited to see what the section has in store.
The debut issue included a mix of sartorial musings, travel, tech, and grooming. Check out a preview feature here.